As the looming October 17, 2018 Canadian Cannabis legalization date comes closer and closer, companies are scrambling to put all their efforts into building their brand before regulations come into play. One of these companies pushing the rules in the name of building brand equity is Canadian Licensed Producer Aurora Cannabis. They have been recently holding big events for their Illumination Series celebrating arts, music, culture and legalization all over Canada featuring big names in the music industry like Post Malone, Ghostface Killah, Queens Of The Stone Age, Kings of Leon and City & Colour to mention a few. They recently held Prince Edward Island’s first LP sponsored events here in Charlottetown at the PEI Brewing Company featuring Arkells. We were fortunate enough to get press passes to this event which allowed us to snap some photos of the event and performance.
I only brought an old point and shoot film camera with half a roll of film in it, as I wasn’t expecting to really take any photos but did anyways. One of the great experiences Aurora provided to the attendees on top of the great performance was a Terpene Infused Drink Bar powered by The Space Bear Company. These drinks did not contain alcohol or cannabis but they recreated similar taste and smell terpene profiles in drinks to what you would experience with different strains of Cannabis. Terpenes are the essential oils in cannabis that hold the flavour and smell profile of the plant and they also act as a modulator of the varying effects experienced from consuming different strains of Cannabis. They work alongside Cannabinoids like psychoactive THC and the equally important non-psychoactive CBD to provide varying therapeutic effects to the end consumer. You can find naturally occurring terpenes in lots of different foods and plants (think fruits, vegetables and herbs). They’re used similarly to the way one would use aromatherapy in the way essential oils like Lavender that are used for sleep, Pine used for memory retention and Lemon used for energy.
I scanned the images I shot at the event recently and did scan in a very dusty environment so the images have lots of dust but I think it adds to the aesthetic haha.